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If you are running an Adwords campaign, do you really know if it is worthwhile for you? How much is it costing you per booking from your Adwords campaigns? What percentage of a booking is that really? Is it more than the 15% you are paying to Booking.com and others? Would you be happy with that?
We can look at this for you and ask some searching questions to give you a handle on whether it is worthwhile for you or is losing you money. Ask us.
We have reported in the past about visits from some robots recording in your Analytics statistics reports and biasing your sessions and referrals data.
We are seeing more and more of these escaping Google’s methods to try to exclude them. For one client these amounted to 30% of their traffic!
If you are seeing lots of sessions from Brazil it is probably visits from semalt.com and not real visitors
Continue reading
This is a reminder that you have until 30 March to reserve or register the .nz version of your domain name. That is, if you have yourname.co.nz you may want to also get the new yourname.nz domain.
If you reserve this, you have until 30 Sept 2016 to decide if you want to register and keep it. It is free to reserve it until then and in the meantime it is protected for you.
We are recommending to all of our clients (and you) that they reserve their .nz domain name (s). Its unlikely that you will want to change over to this new domain for your website in the short term, but it is important to protect it. Continue reading
Have you registered or reserved your .nz domain name yet? And are your domain records up to date – if not get onto it now. You have until 30 March to protect your .nz domain name. If your domain record is not correct this may need dealing with first and that may take some time depending who your registrar is. It can get pretty complicated in some cases.
We can assist you with this.
We know of a surprising number of sites that have been hacked lately. Sites built using WordPress are the most commonly targeted as they have numerous “plug-ins” that may be vulnerable. But the hacking we have seen has been with a range of different Content Management Systems and different developers. No one is immune.
What really surprised us is the shocking response of several of the developers to being informed of it.
One large NZ developer who also host the clients’ sites has told at least 3 of their clients that it was their fault because their site was hosted on an out of date server. And that it would cost $500 to migrate their site plus the cost of fixing the hack. Continue reading
We are currently working with several clients to obtain their new .nz domain names.
This has again highlighted the issue of keeping the contact information for your domain record up to date. If it has out of date information, then you may have problems updating the record now or in the future. In some cases resolving this is resulting in a kind of never-ending cyclical trap because the email address associated with the record no longer exists. Continue reading
During August and September we are travelling around the country visiting clients and anyone interested in how website optimisation can assist their tourism website and business.
Our meeting schedule is filling fast but we probably still have space for meetings in Rotorua, Wanganui, Kapiti Coast, Wellington, Wanaka, Queenstown, Westland, Christchurch and Kaikoura. And possibly Nelson, Hanmer, Wairarapa and the Hawkes Bay.
So, if you are serious about ensuring that your website is working as well as possible in Search Engines and elsewhere on the Internet, let us know and we will try to schedule a ‘no obligation’ meeting with you. Serious enquiries from Tourism businesses only please. No “tyre kickers” please!
Information about who we are and what we do is at http://www.netaction.co.nz
The Great New Zealand suite of websites is operated by Net Action Ltd, specialists in Tourism website optimisation and performance.
Would you like some answers to your website questions (however silly you might think they are)?
Or to learn what we can do to help your site work better for you?
We will meet with you (depending where you are based) and discuss your site with you (for free and no hard sell or obligations!)
Continue reading
We are constantly working with website owners to help ensure that their websites really “perform” for them.
That is much more than just having a site that works technically. Firstly, it needs to be found by users on the Internet. And when users do get to the site, it is about ensuring that they have a great experience in order to encourage them to “buy”.
Continue reading
For some years we have had our business split into two companies – Great New Zealand Ltd and Net Action Ltd
Great New Zealand Ltd owned and operated our online directory websites. Net Action Ltd was our Web Marketing, Search Engine Optimisation and Website Performance company
All having two companies has really achieved for us has been more paperwork – double the GST returns, annual accounts etc as well as interco transactions and journals. And it has created some confusion with clients about how the companies related.
So we decided to bring everything back under one company. Continue reading