Articles: Tips & Tricks

Google Analytics tracking of TripAdvisor referrals

Earlier this year, TripAdvisor changed their site to a secure one (using https:, not http:) This means that Google Analytics can no longer track referrals from TripAdvisor without some “tweaking”.

If you have noticed a drop in your TripAdvisor referrals in Anlaytics, this is probably why.

There is a work around for people with paid TripAdvisor business listings (eg accommodation sites) but not for other listings at this stage (like activities or free accommodation listings).

The work-around involves changing your website link to a custom Google tracking url.

Information on this change is at https://www.tripadvisor.com/TripAdvisorInsights/n2692/faq-recent-changes-tripadvisor-site-security

We can assist you to do this if need be.

Update on .nz Domain Names

In March 2015 you were able to register or reserve the new .nz domain names. At that stage you had until 30 September 2016 to register these fully if you only reserved them .  Due to some ambiguous wording, the domain name commissioner has now extended this until 31 March 2017.
If you do not register any name that you have reserved by then, it becomes available to anyone on a first come first served basis. Continue reading

Tourism NZ Listings Updates

Tourism New Zealand recently introduced a new requirement that your business must meet your obligations under the revised Health & Safety at Work Act (HWSA) for your listing to remain active on their site, newzealand.com. All businesses with listings are required to login and accept or decline this requirement prior to 30th September 2016. Only a few days away. TNZ should have contacted you about this change.

So just a reminder, if you haven’t done this already, you should do so ASAP.

If you do not do this before 30th September, your business listing(s) will become inactive.

If you have any questions about this, please contact TNZ’s support person, Elisabeth O’Connor at email register@tnz.govt.nz
Ph DD 04 462 8000 or 021 416 027

We can also assist if need be.

Travelling with Technology

We have recently been travelling overseas so it was a good chance for us to see how we would use various technologies while on the road. Sorry Apple users, you have lots of different clever things you can do with Iphones, Ipads etc that we haven’t discussed here.

We travelled with

A small laptop / tablet computer (Windows)
A Samsung S5 mini Phone (Android)
A Kindle Fire 7

What we found is: Continue reading

Users like to Talk to a Human

An article in Accom news talks about how you can capitalise on what people don’t like about OTA’s (Online Travel Agents like Booking.com).

Essentially it says that what people do not like about OTA’s is the lack of personal touch.

And how if you offer that personal touch you are more than likely going to have more people book directly with you (and save that commission most of you hate paying). That may mean by phone or email correspondence. But the experience for the client still needs to be at least adequate, and preferably exceptional. Continue reading

6+ things we dislike about websites – useability

You may think I am being picky, but…

We have recently been researching some travel and found a number of things that make life harder for the user, and therefore less likely to make a booking with the difficult sites.

Here are some things I think web sites can do way better – in other words, what do I hate (or dislike or find really frustrating as a user?)

Note, I have focussed on accommodation but found similar frustrations with Tour companies, Tourist Information sites, Rental Car companies and other sites Continue reading