Articles: Web Marketing

What does Net Action do?

We are often asked to explain what we do that is different to others.

Net Action Ltd, which runs, primarily ensures that your site and business have the best Internet presence that they can. Increased sales to you is the end goal from this.

Search Engine Optimisation is at the core of our work but just looking back at the last week, here are some of the many things that we have dealt with for clients.
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Meeting re SEO and your website

In August and September we will be in Rotorua, Taupo, the south of the North Island, Picton, Blenheim, Kaikoura, Christchurch, Tekapo, Wanaka, Queenstown, and Westland.

Would you like to know how we might be able to assist you to make your website perform better on the Internet? We do a whole range of things that you probably don’t even know that your website needs. It goes way beyond just strict SEO (Search Engine Optimisation).

You can see some of the things that we do on our website at Read testimonials at and case studies at We do a much more as well.

A face to face meeting will explain whole lot more and also give you some feedback and advice about what your own site might benefit from.

A website is not passive – it requires ongoing attention to a large number of things for results. That is where we fit in.

If you have a tourism business and would like to have a free meeting let us know and we will try to schedule one with you. No obligation or hard sell! Just contact us or phone Ron Egan or Sue Dorrington on 07 866 3929

Google Now Favours Mobile Friendly sites

Google has started informing site owners via their Google Webmaster Tools account if it thinks their site is not mobile friendly or has mobile usability errors. Whilst they are not penalising non-mobile friendly sites as such, they are promoting other sites over these. The effect is the same – your competitor’s mobile friendly site is likely to appear in search results above yours. Google’s new algorithm that will increase the use of mobile-friendliness as a ranking signal is due out on 21 April 2015.
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Does Your Site “Perform” for you

We are constantly working with website owners to help ensure that their websites really “perform” for them.

That is much more than just having a site that works technically. Firstly, it needs to be found by users on the Internet. And when users do get to the site, it is about ensuring that they have a great experience in order to encourage them to “buy”.
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Web Site Help & SEO

Web Marketing & SEO (Search Engine Optimisation) Services

We offer a range of services and advice via our sister company Net Action Ltd. Still us but just the other specialist part of our business under a different name.

There are a range of things that we help our clients with related to their websites and online marketing. We can especially make a difference for Continue reading

Bully Sales Tactics

Following on from our “not quite scams” article last month…(see

We recently heard of several interactions with companies trying to sell AdWords campaigns or some sort of SEO or Internet Marketing work.

We can only describe their sales tactics as “extremely hard sell”, “heavy handed pressure selling” and “Bullying”.

We think they are often very unethical and totally overstep the mark of what is reasonable. Often their call involves seriously bad mouthing anyone else you might be dealing with. Sadly, this is from both overseas companies and theoretically reputable NZ companies. The rep seems to just want the sales commission and not care about the results. Often they want you to lock in to a long contract.

The other sad thing is that we know some of you will have been subjected to these calls and will have given in to them, thus paying for something you probably don’t need (or could get cheaper).

Our advice:

If you get a cold call like this (and there are many) tell them you are not interested and hang up on them.

If it is from a company you are already dealing with (locally or overseas), talk to the Sales Rep’s manager and ask for a new rep or account manager to be assigned to you. Tell them why.

It is your money you are spending. Spend it with someone you can have a good long term trusting relationship with who doesn’t give you an apoplexy every time you need to deal with them.