April 2013 Newsletter

Welcome to our April 2013 Great New Zealand newsletter.

In this newsletter:

  • Simplify Your Life Managing your website issues
  • Tourism Article Writing Service
  • Easy way to check your listing with us

Simplify Your Life.
Managing your website issues.

Would you like your life to be simpler? Read on!

Having an great Internet profile is not just about getting a website and forgetting about it. Even less so now than ever before.

There are many things related to your website that need to be done in order that you benefit from your online profile as much as you can. You may not even be aware of many of these things (see list below).

We (under our sister company name – Net Action Ltd) can simplify and action this all for you.

So that you understand more about what is required and what we do, we have prepared the following summary for you.

Make your life simpler! Contact us now! Ron or Sue, Ph 07 866 3929 or by reply email

Net Action Ltd What we do

We make your life simpler and help you get more benefit from your website and online profile.


We manage, oversee, facilitate and trouble shoot anything related to your Internet presence. We integrate that with your marketing objectives to achieve better returns and help you grow your business.

What’s in it for you?

You have the mystery taken out of the Internet and website management and marketing. We put the pieces of the puzzle together for you.

You have access to people with expert knowledge who co-ordinate all aspects of your Internet presence, saving you time, money and hassle. You get to pick our brains about anything that you don’t know about.

You receive personal service from Ron and Sue – no constantly changing ‘account managers’. We build a close relationship with you.

You work with us as a “one-stop shop” in that we can deal with all issues related to your website. We “join the dots” and “get things done”. If we can’t do it, we will find someone who can.

If this sounds like what you would like or need, contact us now! Ph 07 866 3929 or by reply email.

The Things We Do

Search Engine Optimisation (SEO)
Check or optimise to ensure that all tags, titles, content etc focus on relevant keywords to maximise rankings in ‘organic’ search results and meet Google’s and Internet current “best practice”.

Search Engines & Directories submissions
Submit / check and update listings in major engines & directories, monitor performance and rankings etc

Local Search Marketing
All issues and management relating to Google Places / Google + Local Listing, Yellow Local, other local directories.

Webmaster Tools
Set-up, management and monitoring of both Bing and Google Webmaster Tools

Generate XML Sitemaps and Image sitemaps and submit to Google / Bing etc as required

Google Analytics
Set-up, customise, monitor, analyse and report

Website Content
Advise or assist with ongoing content development and updating. Facilitate additional content like new content pages, virtual tours, image galleries and blogs.

Blogging / Articles / Site Content
Assist with planning and adding fresh content. Write articles for you.

Link Building / Free Listings
Source new links, check and update listings as applicable. Ensure all listings kept up to date. Advise on these.

Key Online Listings / Review Sites
Tourism NZ, Online Sales Channels, TripAdvisor, etc. Monitor listings and reviews. Update listings as required. Recommend paid listing options and review these. Advise on how to get the most out of these listings

Google Adwords – pay per click advertising (PPC)
Set up and manage Adwords Campaigns

Site Redevelopment
Advise and co-ordinate with others to ensure smooth transition between old and redeveloped websites. Monitor the transition.

Identify and troubleshoot technical site issues like duplicate content, canonicalisation etc and co-ordinate with others to get these resolved.

Mobile Responsive Sites
Advise on, and facilitate these including Optimisation

Social Media
Advise on this and recommend action plans. Including Google+ for Business.

Complete / Update Client Checklist
Complete and update our checklist of the 18+ things that you should know about your site

General Consultancy
Answer questions re website, paid listings, statistics, redevelopment, spam emails, domain registrations etc
Provide information on latest online tourism and web marketing trends.

Tourism Marketing
Provide feedback and input into marketing plans and objectives based on our Tourism industry experience. While we have specialist knowledge of the Tourism industry, we can work with any website from any industry sector.

Training and Set-up
Assist with set up of systems and train as required (e.g. Contribute, AdWords, Analytics, CMS systems, Booking Channel Managers etc)

We can assist with, or provide input about almost anything to do with a website.

What we don’t do
We do not build websites but will liaise with your developer as needed. We don’t do Twitter and some other Social Media but can recommend someone who does, and co-ordinate with them.

Anything Else
Ask us!

Who are we?

Our key people are:

Sue Dorrington

Lengthy background in Inbound Tourism, Tourism Marketing and Internet Consultancy.
Focuses on SEO (Search Engine Optimisation) and online marketing with clients.

Ron Egan

Background and experience in Accountancy and Business Management, Tourism, Computer Sales and IT support, databases and web development.
Focuses on IT support and systems, AdWords and Technical issues for clients.

We have been doing Web Marketing and SEO work since 1996. We are based in Hahei in the Coromandel.

Our clients are nation-wide and mainly Tourism related, but we have had clients in a wide range of industries so can work with any website.

We spend a great deal of time researching and keeping up to date with latest developments in the highly dynamic and complex Internet field.

How we work

The majority of our clients prefer an ongoing (contract) arrangement with us as this enables us to build a close working relationship. We get to know your specific needs and business well. You know that things are constantly being monitored and attended to. We pride ourselves on our many long-term relationships with clients.


To simplify your life, contact either Ron Egan & Sue Dorrington now (Ph 07 866 3929 or by reply email)

Article Writing Service

Effective Social Media use requires you to add new articles and content on a regular basis. Most people just don’t have the time, energy or ability to do this well.

We have an article writing service that can help you. Ideal for getting some up to date content on your website, Facebook or Google + pages, blogs or various other postings and sites.

Tell us a topic and we will write an article of up to 300 words for you.

Only $40 (plus gst). Why not have us write one on a regular basis for you?

Another way to simplify your life!

Call Ron or Sue about simplifying your life – Ph 07 866 3929, or by reply email.

Check your listing

Here is an easy (simple!) way for you to check your listing on our Great New Zealand website.

Just click on this link (or copy to your browser) and your listing should appear in the search results. Please let us know if your listing is wrong or you would like it changed or upgraded in any way.


Please contact up about anything to do with the Internet and see if we can help you!

Best regards

Ron, Judie, Sue & the team at
Net Action Ltd and Great New Zealand Ltd
07 866 3929