Articles: General

Jan 2017 Newsletter

Hi

Welcome to our January 2017 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

Happy New Year, we hope that the season has been good to you and that the coming year looks positive. How about you review your website? Get in touch with us for any help to get it really working for you.

In this newsletter:

  • Online Booking systems and channel managers
  • More on Scams
  • Newsletter Content

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Checklist for Xmas Break

At this time of the year I do like to remind you of things about your website to be aware of over the break when many of your suppliers etc may be closed.

The things that you should know about your developers, ISP’s and email providers etc.

Following is what we have told you in previous years. Be prepared in case your site has issues. Particularly important if you take bookings through your web site. It needs to be up and running all of the time or you may lose business….

Maybe it is your busy season, or maybe your business closes down like many at this time. Even though you may not close down, your web developer and other key contacts might.

Either way, there are things to plan for during the “silly season” in order to ensure service to your customers is not disrupted.

So here are some things to consider over Xmas:

Do you know what your web developer, hosting company and ISP are doing over Xmas?

Will they have normal services or just skeleton staffing?

Do you know what the arrangements for contacting them are if you have a problem with email, your website or your Internet connections?

What about your IT support person or company – what happens if your system breaks during Xmas and New Year? Will someone be there to fix it?

Will your hosting and ISP accounts etc get paid normally – don’t let one of these lapse because of Xmas disruptions to routines or you may find your web site, email or internet connection stops working.

Will you be checking emails as normal?

If you are going to be extra busy, have you figured out how to ensure that emails and enquiries are not ignored because of lack of time to respond?

If you are going to be away, is someone going to deal with emails and enquiries in your absence? If you are going to be checking them from remote locations, ensure you take all the logins and passwords with you that you might need.

That’s just a few things to get you thinking – there are probably many more things pertinent to your particular business. To ensure things run smoothly over the break, the best advice is of course “be prepared” and anticipate possible issues in advance.

Search Engine Usage

Some statistics from Stats Counter Global show the following search engine usage:

Google 93.6% Bing 4.65%

Poor old Bing! Microsoft won’t be happy with that!

But Net Market Share shows Google at 67% and Bing at 13%. A bit better but a long way behind Mr Google.

http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

However You Tube is not included in either of these but it is actually one of the most used “search sites”. Just not traditionally thought of as one. About 3 billion searches per month! So if you can, put some video content about your business on YouTube and link it to your site.

How far can you actually trust stats?

December 2016 newsletter

Hi

Welcome to our December 2016 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • Search Engine Usage
  • Google Analytics spam update
  • Checklist for Xmas Break

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November 2016 Newsletter

 

Welcome to our November 2016 Great New Zealand / Net Action Tourism Web Marketing newsletter.

Do you want to improve your website prescence and increase traffic to your site?

We (Net Action Ltd) can help you with almost anything to do with your website or Internet presence (except build websites).

We make it all easier for you. Email us and see what we say – no hard sell!

In this newsletter:

  • Email Etiquette
  • Google Analytics tracking of TripAdvisor referrals
  • QR codes

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Update on .nz Domain Names

In March 2015 you were able to register or reserve the new .nz domain names. At that stage you had until 30 September 2016 to register these fully if you only reserved them .  Due to some ambiguous wording, the domain name commissioner has now extended this until 31 March 2017.
If you do not register any name that you have reserved by then, it becomes available to anyone on a first come first served basis. Continue reading

Internet of Insecure things

Some time ago we talked about the Internet of Things. That means devices like fridges, air conditioners and heat pumps and other devices that are now wifi and internet enabled. CCTV cameras also fall into this category and there are millions of them around. Greater London has around 500,000 and the whole of the UK is estimated to have 4,200,000! 9 https://en.wikipedia.org/wiki/Mass_surveillance_in_the_United_Kingdom)

These devices may make your life easier and more secure but the proliferation of these is also assisting hackers as they are not secured or using any anti virus or firewall type software.
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October 2016 Newsletter

Welcome to our October 2016 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

We specialise in helping NZ Tourism businesses.

In this newsletter:

  • SEO What is it? What’s the fuss?
  • NZ Website Credit Card Hack / Skimming
  • Internet of Insecure things

Continue reading