Articles: General

August 2016 Newsletter

 

Welcome to our August 2016 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • The All Important SEO (Search Engine Optimisation)
  • What SEO might a website actually need?
  • What else do we do – beyond SEO?
  • What might it cost?
  • Free appraisal
  • Booking.com softens rate parity stance

Continue reading →

Newsletters

Update on Google Glass

We were in the USA and it occurred to me that I hadn’t seen anyone wearing and using Google Glasses (remember how Google told us how great they were about 3-4 years ago). So I looked them up to see if they were still being used or sold

It seems they haven’t really gone “mainstream” and been adopted by everyone in the street for daily use.

But they are actually being used for some pretty useful things. Continue reading →

General Interest, Google New Developments, Hardware

Travelling with Technology

We have recently been travelling overseas so it was a good chance for us to see how we would use various technologies while on the road. Sorry Apple users, you have lots of different clever things you can do with Iphones, Ipads etc that we haven’t discussed here.

We travelled with

A small laptop / tablet computer (Windows)
A Samsung S5 mini Phone (Android)
A Kindle Fire 7

What we found is: Continue reading →

Browsers, General Interest, Hardware, Mobile Sites, Site Useability, Technology, Tips & Tricks, Tourism Market Info

July 2016 Newsletter

Good morning

Welcome to our July 2016 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • Mobile Friendly Sites Imperative
  • Travelling with Technology
  • Google Glasses Update

Continue reading →

Newsletters

Users like to Talk to a Human

An article in Accom news talks about how you can capitalise on what people don’t like about OTA’s (Online Travel Agents like Booking.com).

Essentially it says that what people do not like about OTA’s is the lack of personal touch.

And how if you offer that personal touch you are more than likely going to have more people book directly with you (and save that commission most of you hate paying). That may mean by phone or email correspondence. But the experience for the client still needs to be at least adequate, and preferably exceptional. Continue reading →

General Interest, Online Travel Agents (OTAs), Tips & Tricks

March 2016 Newsletter

Hi

Welcome to our March Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • Users like to Talk to a Human
  • Easter Trading
  • Why Don’t Users Complete Web Site Sales?
  • Booking.com app crashes Apple Devices

Continue reading →

Newsletters

Apps – Can they make you rich?

How much do Apps cost and earn for the developer?

Lots of people like the idea of building an App and selling it to millions of users. So how realistic is that if you have an idea? Seem like a quick way to make a buck? Here’s the reality check!

One survey suggests the average development cost is around $US270,000 and 7 months to a year of development.

Another calculator suggests a basic App can be built for around $20,000. Or a very small one for $3000-$8000.

If you are thinking about building an App to get rich, read the article at http://www.bluecloudsolutions.com/blog/cost-develop-app/

That suggests between $3000 and $250,000 depending on complexity.

But then if you get it right, and find a market, there is money to be made. The makers of Angry Bird made over $1 billion from it – bet that was nice surprise! But there are also loads of Apps that have virtually no downloads (or are offered for free).  One article suggested the average return per download was about $0.18 or less. Do the sums! OK if you get millions of downloads. If!

Don’t start till you have a very clear idea of what the App will do, who will buy it and how you will market it to them. And if you want to share some of your wealth with someone who helped you in the process – call me!

Apps and development, General Interest

February 2016 Newsletter

Hi

Welcome to our February 2016 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • Superfast Internet!
  • Apps, can they make you rich?
  • Facebook User Numbers
  • Apple Loses Top Ranking
  • Another Domain Scam

Continue reading →

Newsletters