Clients have often asked us if there is a way to compare their site performance against others in the same industry.
Well, since May 2014, Google Analytics has had a benchmarking report that we have been testing for several clients.
Unfortunately it seems that this is way too broad to be of much use – it is only NZ wide and only breaks down to quite broad categories like “Hotels and Accommodations” or Car Rental & Taxi Services” .
So it seems to be too general really to see anything very useful.
Hopefully Google will get much more specific in the future and it will be something that is more meaningful as a benchmarking tool.