One more thing that Google looks like it wants to gain control of is the way cookies (or other tracking methods) work on the net.
Cookies are small snippets that load onto your computer by sites when you browse. They can be used to see if you are a returning visitor or to market particular information to you. They track you on the net.
Now it looks like Google wants to add their own cookie or tracking mechanism so that they have better control on the information they are collecting about you. This will let them deliver even more targeted advertising to you.
It is all about the advertising $$$. Make no mistake, Google is there to make the best return for its investors any way it can. And that is though delivering more and more ads to you.
This NZ Herald article explains it all.
To quote the article:
“Should Google be successful in the deployment of a de-facto global internet usage tracking standard, that will help it comprehensively dominate the global online advertising market.”
Global domination is kind of scary!