Frequently Asked Questions
This page is regularly updated and added to as users ask us questions. The FAQ’s are roughly sorted into the following order:
- questions about web marketing, your site, domains names etc
- questions about us and our services
- questions about technical issues, viruses etc
Should I have a .co.nz or a .com or .biz domain name?
.com domains are technically for US businesses but because the US dominates the Internet world both in numbers of web sites and Net users, it has become more generically used for commercial web sites. There is no advantage to having a .com domain name as such for a New Zealand based business. The main reason for doing so would be to protect your brandname if this was important to your business on a worldwide basis. Or if you are an extremely well known business internationally, and you think people might try to find you by typing www.yourbusiness.com into their browser - Americans especially will probably tend to use .com when looking for a business. In many cases now, it is not possible to get the .com domain name you would like - hence the proliferation of new domains like .biz and .info.
It also depends on whether your business is physically located in NZ eg hotel, tour operator or its a virtual business operating worldwide - then a .com address may be more appropriate.
If you are a NZ based business, you should register a .co.nz domain. We think it is good to have a .co.nz address as this identifies where in the world you are. In 2014 a .nz domain name (without .co) and a whole lot more new suffixes will be available.
Should I pay to have my site submitted to thousands of engines?
The short answer is NO, because there are not that many engines with unique content. Most use content from the major ones. If anyone tells you that you need to pay for automatic submissions to thousands of engines and directories they are scamming you. Run a mile, it will do more damage to your site than good!
What is the difference between a high ranking and being indexed in an engine?
Being indexed purely means that an engine has your site listed somewhere in their database. Whether your site comes up at the top of a search results list will depend a raft of other factors. These include - site design issues, your site's title, description and META Tags, the number of times the search phrase appears in your page text, the algorithm the particular engine uses, the number of links in to your site, how long your site has been around and the number of competitor sites that are also there. Site content is very important. Your site will rank quite differently for the same search in different engines based on these and other factors.
And your Google ranking will depend who is doing the search and from where - almost everyone get different results displayed to them according to what Google know about you or where you are located!
Is Yahoo an important place to be listed ?
Before 2002 Yahoo was a very well used directory so was one of the most important places to try to have your site listed. In the directory, human editors reviewed your site and then placed it in an appropriate category.
The directory still exists (2014) but it wouldn't seem to be worth the fee to have a listing there as it is rarely used.
Should I get listed on Tourism New Zealand?
Yes, if you are a tourism business in New Zealand. This is an important site for referrals from people looking for New Zealand tourism and travel information. To register go to http://register.nztb.co.nz
You can also write Tourism articles for the site which can link to your own web site.
Where are the most important places to be listed?
Currently (2014), the most important engines to be listed in are Google and Bing. Google has the biggest profile and is most widely used. But advertising is taking over the search results page so some are questioning the validity of results. "Those who pay most" can be higher on the page than "those who have best content".
Bing is Microsoft's search engine so are constantly trying to knock Google off their perch!
Can my site design affect search engine rankings?
Yes, most definitely. Search engine robots are still not perfect and can be put off by technical wizardry such as frames, flash and dynamically generated pages (depending how linked). Your page content is also very important. Ask us for advice on this.
Is my site Search Engine Friendly?
In search engines, often simple sites work best. But there are many components to what makes your site rank in search results. We can perform a site audit on your site if you would like to find this out properly. We can check and identify any possible issues that may affect your site's performance and visibility.
How important is my page text?
This is vitally important from both a search engine and user point of view. Search engines only read words and determine the relevance of your site by the keywords they find in your page text - especially your home page. Users also look to find information quickly. The trick is for you to balance good keyword focussed text to help the search engines with the warm fuzzy marketing text that you think your users will want to read. Content is King!
Can you recommend a web developer to me?
It is hard to recommend someone because you need to find someone who you can have a good working relationship with. We can however suggest a few for you to talk to. They all have particular strengths and weaknesses!
At the end of the day it is important that you find someone who you can trust to give you the service you need for a reasonable price.
We can help you in the process by guiding you on what questions to ask and reviewing their work to see if we think they do a good job. If you involve us in the process at the beginning you can avoid a lot of issues that always seem to crop up during development.
How much should my web site hosting cost me?
A 2 MB web site (which will do most small clients) can cost from as little as $15 per month. The cost increases for bigger sites, secure servers for credit cards and other services. Some hosting companies may have a cap or charge you for traffic (visits) to your site. So the more successful we make your site the more it will cost you! We recomend that you ensure your hosting company does not have a traffic charge (though most don't now).
Your hosting company MUST be reliable so your site is always working.
Do you do work for non tourism clients?
While we do specialise in travel and tourism sites we have worked with a wide range of industries so will discuss working with anyone .
How much does it cost to use your services?
We charge on a "time used" basis. Unfortunately marketing work & website work can be very time intensive so the cost depends on several factors. These include whether your site is "search engine friendly", the tasks that we perform for you and how much "too-ing and fro-ing" there is with you and other parties (eg developers) .
We try to be very efficient and minimise time on tasks wherever we can in order to keep the costs down for you. Our depth of knowledge helps us perform tasks relatively quickly.
Please contact us and we will quote for you once we have had an initial look at your site and discussed what may need to be done.
Who are your clients?
Many clients see what we do for them as part of their "competitive advantage" We strive to maintain client confidentiality so do not publish our client list. However, if you look at the sites that rank well in the engines, or ask around the key players in the New Zealand Tourism industry, we are sure you will very soon find satisfied clients of ours.
Have a look at our testimonials page to see what some of them they say about us.
Can you get me a top ranking in the engines?
All engines use a different complex and secret algorithm to rank web sites. Google is the main engine these days so we mostly focus on that. But they change their algorithm often and users in different locations and on different computers may see different results. We cannot therefore guarantee top rankings for particular searches. It is very hard to get a great ranking for a very generic term like "New Zealand Travel". The more specific the term, the better chance of a high ranking. Top page positions can be bid for in engines like Google and Bing - see information about Paid Placement programs on our PPC / AdWords page. Our aim is to achieve high, free 'organic' rankings for your site for a wide range of relevant searches in the major engines and directories.
Anyone who tells you they can guarantee top positioning is either lying or selling you an Adwords campaign.
Why can't I find the Net Action web site in engines?
We have always got new clients by word of mouth referrals. We have not therefore actively promoted our own site on the internet in order to attract business. Our site is designed primarily as a resource site with web marketing information, FAQs, links etc for interested users. Attracting a huge quantity of traffic and enquiries is not always the reason to have a web site.
My developer does Web Marketing - do I need you?
Many developers do indeed say they do some or all of what we do. Many of those that do, will only do a very basic optimisation job initially and then no more. Developers are often just specialists in building sites and may not be marketing oriented. Many do not understand site design issues regarding search engines and often are not looking at the "big picture". It is difficult to keep up to date with both development and marketing issues in this rapidly changing field. Therefore, we do not build sites but specialise in looking at everything else related to your site and putting the whole Internet jigsaw together for you. We offer a comprehensive program to ensure that all aspects of your site and Internet presence are properly looked after and followed up appropriately.
Some developers do a great job of what we do, others absolutely surprise us by what they are (not) doing and are telling their clients.
Let us watch the big picture for you and 'keep the others honest' (as some of our clients tell us).
Do you build web sites?
No, we do just about everything else to help you though. We can provide valuable assistance in planning and completing any site development. There are many pitfalls and we can ensure that you do not fall for them.
Because we don't do actual development, we also remain independant and are able to work with whoever your selected developer is with no conflict of interest. Involve us at the start of the process and it will save you time and money later.
See our site development page.
Why did nobody tell me I needed to market my site?
They should have! Unfortunately many developers are not aware of web marketing issues. They are interested in the technical stuff and not what you do with your site once you have it. We spend a lot of time trying to make people aware that marketing must be an integral part of getting a web site. It should be factored in to your site budget from day one and your site should be designed with search engines in mind.
Who are Great New Zealand and Quasar Consulting?
Net Action Ltd was called Quasar Consulting until 2000 but we changed the name to better reflect our Internet focus. Great New Zealand was set up as an umbrella management company to look after our Tourism websites. Same office, same people, same great service. Just more more paperwork for us!!
Viruses - what should I do about them?
You should be concerned about viruses and malware. They can destroy your systems and infuriate those who receive them from you. Run a reputable virus scanner and keep it regularly updated (usually by downloading updates from the net). For more information about how to buy as well as the latest viruses visit the Nortons site or the Mcafee site Firewalls can also stop viruses. Some ISPs also now offer email virus scanning services to stop viruses before they get to you.
SPAM email - why do I get so much?
Spammers send millions of emails because they work on the theory that a very small percentage of sales from a very large number of prospects is a good return. Spammers can send 180 million emails a day from one computer. Email lists can be purchased very cheaply - 6 million Australian or 175 million US addresses can be bought for $US80. Or you can buy 1748 million addresses for the whole world for only $US300. Spammers see what they do as legitimate direct marketing
SPAM email - How do I stop it?
Many ISPs now have Spam (and virus) blocking software installed on their servers - for a small fee they will screen your emails and stop those they think are spam. There is a risk they might also stop a very small percentage of your legitimate emails. Emails are stopped based on a number of rules - eg if they are from known spammers, if they contain certain words, if they do not come from valid email addresses etc. We have found our ISP's spam blocking software to be very effective. Ask your ISP. If they don't offer something, software is available that you can use yourself (eg Mailwasher).