November 2014 Newsletter

Hi

Welcome to our November 2014 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • Rolling Stones Album price
  • Google Analytics Robots Tracking Issue
  • Reusing Images and Content from the Net
  • Facebook Privacy changes

Rolling Stones Album price

Just to start with something completely different – did you know that a Rolling Stones album which cost £2 in 1966 is $74 in today’s money! That’s a big change from free downloads!

I am sure there are a few of you who still remember (though you might not admit to it) those old black things called records (albums)! They were before CD’s, DVD’s, USBs, mp3s and ITunes in case you younger folk out there are wondering.

Google “LP Record” if you don’t know what they are – haha!

The Stones were (are) good but would you pay $74 now (for anyone’s music)?

Google Analytics Robots Tracking Issue

Many website owners rely diligently on the accuracy of Google Analytics for site statistics.

Previously Analytics has arguably been more accurate than other statistics packages because Google said that it did not record visits from Robots, Crawlers and Spiders indexing your site (these are not real visitors but automated tools).

A number of months ago many of us in the SEO / Web marketing business noted increased visits from Brazil. This turned out to be visits from a Robot called Semalt.

Google added a setting to Analytics to exclude Robots, specifically hoping that it would exclude Semalt. We wrote about this in an article at http://www.netaction.co.nz/google-analytics-bots/

Sadly this setting does not seem to have worked and referrals from Semalt are still there – for now Semalt has outwitted Google. We have one large client site where Semalt visits account for around 10% of their total sessions.

Now that we know that the Google setting is ineffective we will be implementing an alternative method for our clients in order to increase the accuracy of their stats. It is more technical but more effective. If you want reliable stats you should consider it.

We can assist you to do this if you would like us to help

Reusing Images and Content from the Net

This article is a result of a conversation that I had with someone recently about use of images that you might find on the Net.

Their perception was “that if you find it in Google Images, it is in the public domain and therefore able to be used freely”

That is not actually correct although if you find an image and use it in your Xmas newsletter you probably won’t end up in prison for using it (no guarantees though). US copyright has a concept of Fair Use; not sure about laws in NZ or elsewhere.

However, if you use one for commercial purposes (like on your business website) without checking out about use or attribution, you may end up with a problem or a “Cease and Desist” warning letter from a Lawyer. Particularly if you are using a trademarked image like the Silver Fern (even if you alter it a bit).

In the US you may end up in court before you even know that you have done something wrong. For a US horror story read

http://www.prdaily.com/Main/Articles/How_using_Google_Images_can_cost_you_8000_14912.aspx

You should assume that anything might be copyright even if it does not specifically state that. Copyright can automatically exist purely because of the creation of a work of a certain type. According to The Copyright Council of NZ “Photographs are automatically protected by copyright when the photos are taken.”
http://www.copyright.org.nz/viewInfosheet.php?sheet=340

Google will index anything that it can find on the Internet and make it searchable. But that doesn’t mean that Google owns it and is giving you permission to use it. This applies to any content, not just images.

When you click on images in Google Images search results, they will often tell you what the terms or restrictions on use are. In many cases it is just a matter of attributing the image to the owners. Tourism New Zealand and many RTOs have image libraries with images that are available for use as long as you apply for permission in advance

If you do a search on Google Images, initially they show you all images. If you look under Search Tools you will find an option for “usage rights” where you can filter images by how they are labelled for usage.

Regarding images Google says

Before reusing content that you’ve found, verify that its license is legitimate and check the exact terms of reuse stated in the license. For example, many licenses require that you give credit to the image creator when reusing an image. Google has no way of knowing whether the license label is legitimate, so we aren’t making any representation that the content is actually or lawfully licensed.

https://support.google.com/websearch/answer/29508?hl=en

Google also has their terms of use published for content such as Google Maps and Google Earth

These terms say things like:

Fair use is a concept under copyright law in the U.S. that, generally speaking, permits you to use a copyrighted work in certain ways without obtaining a license from the copyright holder.

We suggest you speak with an attorney if you have questions regarding fair use of copyrighted works.

Without exception, we require attribution when Content is shown. Please do not ask to negotiate this requirement. If you are unwilling to meet our attribution requirements, contact our data provider(s) directly to inquire about purchasing the rights to the Content directly.

and more… You probably get the idea.

http://www.google.com/permissions/geoguidelines.html

So, it is not the Wild West, there are some rules that you should be aware of. Assume that anything might be copyright even if it does not specifically state that. Copyright can automatically exist purely because of the creation of a work of a certain type

If in doubt ask the owner of the image. Or use many of the Images libraries where you can obtain images for a reasonable price or for free. It is a case of “User Beware”

Don’t take this article as legal advice. It is just our simple interpretation. Consult a lawyer who knows about copyright laws for proper advice if needed please!

Facebook Privacy changes

Facebook is updating it’s privacy policy yet again. This time in terms of how it targets you, the user, with paid advertising. They are trying to explain things in more simple terms so hopefully more people will understand it. Well, maybe they will, if they read it!

In the July-September quarter, Facebook reported nearly $3 billion in advertising revenue, a 64 percent increase from a year earlier!

For more info see
http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=11358595\

That’s all for this month. Hope you are all getting nice and busy for a good summer season ahead.

If there is anything Internet related that we can assist you with, just get in touch. We do just about everything!

Best regards

Ron, Judie, Sue & the team at
Net Action Ltd and Great New Zealand
(Great New Zealand is a trading division of Net Action Ltd)
Phone 07 866 3929