July 2015 Newsletter

Hi

Welcome to our July 2015 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • Meeting re your website
  • TripAdvisor becoming a booking site
  • Dead email addresses
  • Adobe Flash issues
  • Wix versus WordPress

Meeting re your website

In August and September we will be in Rotorua, Taupo, the south of the North Island, Picton, Blenheim, Kaikoura, Christchurch, Tekapo, Wanaka, Queenstown, and Westland.

Would you like to know how we might be able to assist you to make your website perform better on the Internet? We do a whole range of things that you probably don’t even know that your website needs. It goes way beyond just strict SEO (Search Engine Optimisation).

You can see some of the things that we do on our website at http://www.netaction.co.nz/our-services/. Read testimonials at http://www.netaction.co.nz/about-us/testimonials/ and case studies at http://www.netaction.co.nz/about-us/case-studies/. We do a much more as well.

A face to face meeting will explain whole lot more and also give you some feedback and advice about what your own site might benefit from.

A website is not passive – it requires ongoing attention to a large number of things for results. That is where we fit in.

If you have a tourism business and would like to have a free meeting let us know and we will try to schedule one with you. No obligation or hard sell! Just reply to this email or phone Ron Egan or Sue Dorrington on 07 866 3929

TripAdvisor becoming a booking site

It has been slowly happening but now appears to be in full swing, at least in the US. Now that they have such market dominance, TripAdvisor are becoming a full blown booking site and maximising their returns.

With Instant Book, or Book on TripAdvisor, consumers get the convenience of booking the hotel on TripAdvisor or in its apps without having to navigate to a hotel or online travel agency site. The hotels pay TripAdvisor a commission instead of paying for clicks. The commissions undercut those that they might have to pay to Expedia or Booking.com, for example.

More info on the transition is at these links

http://skift.com/2015/07/24/the-numbers-behind-tripadvisors-evolution-into-the-next-booking-giant/

http://skift.com/2015/07/23/tripadvisor-transformed-the-booking-site-is-now-in-full-swing/

This will probably mean more business listing options from them for promoting your business above others. It will be driven by commission $$$ rather than traveler ratings and reviews. And an even more aggressive approach from TripAdvisor to selling you business listings.

If paying for business listings just make sure that you know if your return on investment is worthwhile. And maximise the opportunities that are available. Eg feature a special offer for your property as this provides additional exposure on the site.

You probably don’t like paying commissions but that is just the way the market is changing. Unfortunately you need to get used to it and maximise your benefit (or minimise the impact) from this change.

Watch for dead email addresses

I have said this before but let me say it again!

Always use an enduring email address for domain records and Internet accounts

Now let me say that again!

Always use an enduring email address for domain records and Internet accounts

Do not use addresses that may go our of date and disappear! And ensure any address that you are using is always monitored for important messages.

It is really, really important that if you are registering domain names or creating accounts for Google, Facebook, Twitter, YouTube etc or listing your business on directories or anything else on the net, that you always use an enduring email address for this – something like info@yourdomainame.co.nz

DO NOT use the email address of a staff member who may leave unless you are absolutely certain that their email address will always be accessible in the future (which normally it is not). This is IMPORTANT.

Why?

Because if you ever want to change your domain record, all emails will go to the Registrant email address noted on your record. If the address dies, you will have a huge task to update your record (and even maybe prove that it is yours).

Also if you request a password reset or reminder on any site, the recovery email will go to the address on the registration – if that is dead, you cannot reset or recover your password.

Trust me, I have spent hours trying to fix these issues for people who have made that mistake. It can be a really time consuming and difficult mission.

Ask yourself – will this address still be accessible in 5 or 10 years time? If not, use something that will be!

joe@yourbusiness.co.nz may sound fine now but where will Joe be in the future? Still with you or maybe not?

Adobe Flash Issues – the end of Flash?

If you are using Firefox as your browser you will have noticed numerous web sites do not fully work until you manually activate Adobe Flash. Trying to install the Flash upgrade also may not work. Flash is frequently used to display streaming video, advertisement and interactive multimedia content on web pages – the whole site will not be broken but images and video might be.

This is because Firefox have disabled automatic activation of Flash due to serious security concerns. You need manually activate it for every site. Security is also an issue in other browsers like Internet Explorer. They just haven’t taken a stand and blocked it.

Many have been calling for the end of Flash for a number of years (5 or more) as it is considered “old technology” and highly susceptible to hacking and security issues.

Some are suggesting that the current and ongoing issues really are finally sounding the death knell for it now.

However it is widely use by a number of significant websites including Tripadvisor, Dropbox, Metvuw, and many media sites and travel sites. Around 10% of all websites use Flash.
http://w3techs.com/technologies/details/cp-flash/all/all

So the transition to a widespread replacement is quite extensive, costly and problematic.

If you are using it on your site, your users may not be getting the information that you think they are and may be frustrated because parts of your site (eg images,sliders, video) appears to be broken. Not everyone knows how to activate Flash.

Check with your developer if they have a transition plan for it at all. If you are developing a new site, check to see if it is using Flash or if there is an alternative. HTML5, CSS3, JavaScript and other newer web technologies are options.

Either Adobe needs to find a long term and totally effective solution to the Flash security issue or the industry needs to move to an alternative.

Flash also does not work on mobile websites.

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11481193
http://www.wired.com/2015/07/adobe-flash-player-die/

Wix versus WordPress

We have met a couple of people recently who have developed new websites using Wix as an alternative to WordPress, currently more or less the default norm. Joomla, Modex and other platforms are used by some developers but not to the same extent as WordPress at the moment.

If you are considering using Wix for a web site, you might like to read this article which compares the features of Wix versus WordPress.

Our impression is that it is very easy to use (drag and drop) and has its place, but is less powerful and versatile than WordPress. There may also be challenges in terms of Search Engine Optimisation, which we consider to be very important. Both Wix and WordPress are free to use.

Horse for courses…

http://www.wpbeginner.com/opinion/wix-vs-wordpress-which-one-is-better-pros-and-cons/

We hope there was something useful or interesting here for you.  Have a great week!

Best regards

Ron & the team at
Net Action Ltd and Great New Zealand
(Great New Zealand is a trading division of Net Action Ltd)
Phone 07 866 3929