March 2013 Newsletter

Welcome to our March 2013 Great New Zealand newsletter.

In this newsletter:

  • Are your online listings accurate and up to date
  • Are you mobile friendly? A Cheap and Easy Mobile Site Option
  • Using Google Adwords vouchers
  • Bully Sales Tactics

Are you checking that your online listings are accurate?

A recent survey showed that approx 50 percent of SMBs (Small to Medium Businesses) have seen online listings for their business that are not accurate.

The majority of these businesses understand its important to be found on major search sites, local search and directory sites. But 70 percent of SMBs say they don’t have the time to manage their listings on all of the sites that consumers use. So many listings remain out of date or inaccurate as they have never been updated.

see http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459

It is important that your business’s presence on the net is accurate and communicating what you have to offer. Remember to check all paid listings for your business when renewing these – don’t just leave these the same year after year:

Update the photos if required (eg Rental Car Companies – have your models changed?)
Revise your listing text if necessary to better focus on what you have to sell
Check all details are accurate including contact details
Check any links from your listing to your site are actually working
Take advantage of any new listing enhancements available such as Book Now button, Videos, TripAdvisor reviews etc

To check your listing on our Great New Zealand websites:

Go to the search box at the top of the left-hand menu panel on www.greatnewzealand.co.nz

Enter your domain name in the box (eg yourdomainname.co.nz)

Click Search.

If any of the information in your listing is wrong or you would like to replace any images, let us know and we will correct it.

If you would like us to manage your online listings on your behalf (eg Tourism NZ, Trip Advisor and more) , please discuss this with us.

Free or Cheap Mobile Site Option

The same survey showed that 84 percent of SMBs believe that having a website that can easily be viewed on a mobile device is important to their business. see http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459

But only 25 percent of SMBs know how to create a mobile optimised web site

Your web developer can help you with a mobile site for a cost.

But there are also several free or relatively cheap options that allow you to easily convert your site and edit it yourself. (eg $US86 per year)

Duda Mobile, a Google company does this very easily. You can try it online at http://www.anrdoezrs.net/click-7063664-11105094 (this url directs to Duda)

It only takes about 5 minutes to convert your site and see what it might look like. If you like what you see, you can publish your site. To do this your developer will just need to add 2 lines of code to your home page. After that you have a mobile friendly site! Easy!

The site will not convert exactly but it is normally pretty good and close to the original (can be easily edited to fix things). But it now has text that is big enough to read with minimal scrolling and zooming etc. You can even have your own mobile domain name (like m.yoursite.co.nz). Compare it with your normal site on a phone!

Have a look at www.greatnewzealand.co.nz on your mobile to see the difference. Minimal zooming and scrolling.

If you need help with converting, setting up and editing a mobile site using DudaMobile, contact us and we can help.

We can even temporarily set your mobile site up on a test site so that you can view it live on your mobile devices before committing.

Try Duda Mobile now!

Using Google Adwords Vouchers

Google occasionally sends out vouchers encouraging people to try using their Adwords programme to increase traffic to their website. Often this is for $100 of free advertising “clicks”.

Please note – the voucher is usually actually for AdWords Express – a stripped down version of the full Google AdWords that only targets a local audience.

The main differences are as follows:

Express is a very automated version of AdWords

In the Express version, you cannot do keyword analysis or research bid price, which means that your resulting PPC campaign won’t be as good as a well-researched campaign.

Express sets your campaign’s reach and visibility based on your location. The ad only shows on computers within a maximum 65km radius – so is very locally focused.

Express only allows a limited number of keywords (limiting the traffic on your site), you cannot mark specific keywords as inappropriate, you can’t define exact matches or use other tools to improve your campaign’s performance.

The reporting with Express is limited and automated. So it is much harder to assess whether the money you are spending on a campaign is giving a good Return on Investment (ROI).

After the initial set up of any full Adwords Campaign, a major benefit is in being able to measure results and adapt and revise the campaign as you go in order it improve performance and return.

This may not be possible with an automated Express Campaig, but is on a full AdWords campaign.

To quote Google:

“AdWords Express is ideal if you prefer a low-maintenance advertising option, while AdWords provides you with more advertising options and more sophisticated controls. With AdWords, you control your keyword selection and bids, and you can target both locally and nationally, get advanced reporting, and take advantage of different ad formats such as video ads, and more.”

Our advice

Perhaps take the Express coupon and free set up on offer, at the minimum level of investment ($25) and after that is used up, convert to a full Adwords campaign.

Or talk to us about converting this $100 voucher for use on a full AdWords account straight away.

Monitor and adjust the campaign as the data comes in (or have us do this for you), especially in the first few months, to ensure best return on investment.

Continue with a full AdWords campaign if you feel that the results look hopeful. A full campaign will let you get the data you need to really see if it is working and make adjustments as required.

If you haven’t had a $100 voucher and wish to try AdWords, we can usually get one for you as long as it is for a new AdWords account.

We can assist with set up and management of either type of AdWords campaign. Just contact us for more information.

Bully Sales Tactics

Following on from our “not quite scams” article last month…(see http://www.netaction.co.nz/newsletter-february-2014/)

We recently heard of several interactions with companies trying to sell AdWords campaigns or some sort of SEO or Internet Marketing work.

We can only describe their sales tactics as “extremely hard sell”, “heavy handed pressure selling” and “Bullying”.

We think they are often very unethical and totally overstep the mark of what is reasonable. Often their call involves seriously bad mouthing anyone else you might be dealing with. Sadly, this is from both overseas companies and theoretically reputable NZ companies. The rep seems to just want the sales commission and not care about the results. Often they want you to lock in to a long contract.

The other sad thing is that we know some of you will have been subjected to these calls and will have given in to them, thus paying for something you probably don’t need (or could get cheaper).

Our advice:

If you get a cold call like this (and there are many) tell them you are not interested and hang up on them.

If it is from a company you are already dealing with (locally or overseas), talk to the Sales Rep’s manager and ask for a new rep or account manager to be assigned to you. Tell them why.

It is your money you are spending. Spend it with someone you can have a good long term trusting relationship with who doesn’t give you an apoplexy every time you need to deal with them.

For more information about checking listings, Duda Mobile or Google AdWords options, or anything else, please email or call Ron on 07 866 3929

Best regards

Ron, Judie, Sue & the team at
Net Action Ltd and Great New Zealand Ltd
07 866 3929