May 2015 Newsletter


Welcome to our May 2015 Great New Zealand / Net Action Tourism Web Marketing newsletter.

We (Net Action Ltd) can help you with anything to do with your website or Internet presence. We don’t build sites but do pretty much everything else! We make it all easier for you.

In this newsletter:

  • Spam in Google Analytics – latest update
  • Free WiFi most desired amenity for travellers
  • Mobile searches surpass desktop searches
  • Serving Legal Documents via Facebook
  • Domain name extensions

Spam in Google Analytics – latest update

In the past few newsletters we have been commenting on spam robots and Ghost referrers in Google Analytics.

Until now it has been a case of applying custom filters in an effort to remove these from Analytics reports.

Unfortunately the number of spam robots and ghost referrer sites is growing so rapidly that we do not think Google Analytics will be providing very much useful information at all very soon. It may not be worth monitoring your stats at all until Google finds a solution to the problem. It is now almost impossible to keep up with the problem by manually updating manual filters.

The main data that is affected and distorted in your stats includes: sessions, users, page views, pages per session, average session duration, bounce rate, new sessions, geographic data and referrals.

That doesn’t leave very much useful information.

So far there doesn’t seem to be any acknowledgement from Google that there is even a problem. But there are certainly a lot of “industry people” around the world who know that there is, and would like to see it resolved urgently.

We don’t know of any web site that hasn’t been affected by this. Analytics data for sites with smaller amounts of traffic are proportionally biased to a much greater degree than sites with larger amounts of traffic. We have seen small sites where approximately 90-95% of the reported traffic is from these spam referrers and robots.

So what are the spam sites we are referring to? Look in your referrals list for sites like semalt, darodar, makemoneyonline, googlesucks, pornhub, iloveitaly, buttons-for-website, best-seo-offer and many, many more similar names. Do not click on any of these sites – that is what they want you to do and may install malware if you do.

So beware, your stats may not be giving you an accurate picture of your site’s performance now. We hope there is a resolution soon, but we are not really expecting to see one.

Free WiFi most desired amenity for travellers

Free WiFi is slowly declining as most desired amenity by hotel guests. reports that while it is still easily the most desired traveller amenity, it is declining a little (4% in last year) as more people have better mobile data plans and public WiFi Hotspot availability increases.

In the US, free WiFi is still cited by 49% of business travellers and 25% of leisure travellers as their top priority. Free breakfast ranks next along with free parking and swimming pool. So free WiFi is still the main amenity that people want.

Read the full article at

Mobile searches surpass desktop searches

Use of mobile devices is reportedly now ahead of desktops for the number of Internet searches in the US. Online behaviour and the type of device continue to change. If your site is not yet mobile friendly, you should be seriously considering what you are doing about that. It is very important now.

Serving Legal Documents via Facebook

Police, government agencies and prospective employers have been using Facebook and other social media sites to find information about people for some time. But it is actually also legal for documents to be served on people via social media such as Facebook (actually it has been for quite awhile).

In many cases it is easy for people to hide their physical address. But if they are actively using social media for regular posts, you can find them relatively easily if you need to!

For more information see and

For legal advice on this and any conditions, check with your legal advisor.

Domain name extensions

You can buy a domain extension in almost any flavour (eg the recent .nz extension we told you about).

But to show how extreme this is getting, the latest one to be released is .sucks! Would you want

We suggest that it is probably not one that you really need to reserve for yourself!

for more info see this NZ Herald article

That’s enough for now, we have articles on Google photo sharing, SEO spammers pretending to be NZ companies, how Facebook suggests possible friends, .nz domain name conflict resolution and more to come soon.

Please contact us it we can assist you with anything to do with your website or any Internet issues.

We are happy to have a no obligation meeting with you about your website and how we might be able to assist you. We will be in Queenstown and Wanaka the week beginning 8th June if you are interested in meeting with us. We will be there again in August along other places between Auckland and Queenstown. And in September will be in Westland and Christchurch. We are in Auckland often. Tauranga and Hamilton are not far away.

Just tell us where you are and we will try to arrange to see you. Contact us by email or phone 07 866 3929 or 0274 362684.


Best regards

Ron & the team at
Net Action Ltd and Great New Zealand
(Great New Zealand is a trading division of Net Action Ltd)
Phone 07 866 3929