New Google Ad symbol

You may have noticed that Google has added a yellow “Ad” icon next to Google Ads at the top of search results (may not be in all regional versions of Google but is in google.co.nz)

Until now, many people have been unaware that the first few listings on a search results page were actually Google Adwords ads – ie paid advertising.

So we think it is great that Google is now identifying them clearly as such.

We don’t have a problem with them displaying ads but have always thought that users have a right to know whether they are clicking on ads or real search results. Now, at last it is clear. Good move Mr (or Mrs) Google!