Content is King!
Date: 4 April 2007

We are often asked what is the most important factor in web site marketing for good search engine visibility. For us, over the years, the most consistent and enduring thing has been the importance of good content ie “Content is King”.

Generally the more useful and interesting content a website has that appeals to your target audience, the more successful it will be. And remember; search engine robots, like Googlebot only read words. A site with plenty of information that is well written and uses lots of relevant “keywords & keyphrases” in the text, will probably have the best chance of performing well in the search results. There are several other factors as well, but this is the main thing that has remained particularly important over the years.

Back to Newsletter Index