Profile - Net Action & Great New Zealand and Destination NZ Travel & Tourism directories
Date: 4 April 2007

Here’s a short profile of our company and the Great New Zealand & Destination New Zealand websites. (www.greatnewzealand.co.nz and www. destinationnz.co.nz)

The sites are owned and operated by our company, Net Action Ltd. We have been doing search engine optimisation (SEO) and web site marketing for New Zealand tourism web sites since 1996. Our services include web site audits, site optimisation, link building and other services for our clients to help their sites perform well in search engines and increase their overall profile on the Net.

The key people at Net Action are Sue Dorrington and Ron Egan. Sue has an extensive background in New Zealand tourism including Newmans Tours, Southern World Vacations and tourism research and consultancy work. Ron has a background in business systems and computer sales and support including databases.

Also part of the team are Judie, Ngaire, Karen and Linda - three are fitness freaks and one is recently a mother, so is probably fitter than all of us! We live and work at Hahei Beach in the Coromandel Peninsula so have a smile on our faces most of the time!

The Destination NZ directory was started in 1995 by the web developers, @Url Internet Consultants and was one of the earliest online New Zealand tourism directories. Since then a number of other sites also started using the “Destination New Zealand” branding (we take that as a compliment!). Net Action took over this site in 2003 and then developed the Great New Zealand directory in 2004 in order to try and differentiate the brand.

Both directories use the same back end database so if you are in one, you are listed in the other as well - 2 listings for the price of one! We have a huge number of ideas for further development of the sites and hope to progress these considerably this year. Net Action undertakes web marketing for both sites on an ongoing basis that means the profile and traffic to the sites continues to grow steadily.

Our key strategy for the tourism directories is to continue to build this visibility and deliver better profile and increased traffic to those clients with Enhanced listings. Information about Enhanced listings is available at http://www.greatnewzealand.co.nz/listingtypes.php

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