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Net Action
Newsletters >  Newsletter: 29 October 2007 >  Article: Personalising newsletters

Personalising newsletters
Date: 29 October 2007

Why don’t we personalise these newsletter emails? Someone told us they didn’t read them because they were not personalised!

Quite simply the reason is that we have never asked you for your name to do this. There is enough information requested on the submission form without complicating it.

It is also a nightmare to keep records updated whenever staff changes, and people are often offended if they receive an email personalised for the wrong (or previous) person. Usually this is simply because no-one has updated the list owner of changes.

So it is easier not to personalise these emails. We hope the content will be enough to make you read them!

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