Tourism Accommodation Australia (TAA) is calling on travellers to bypass Online Travel Agencies (OTA’s) like Booking.com and to book direct in response to recent commission rate increases.
Expedia and Priceline dominate the OTA market so are now in a position where they can dictate the terms even more and have recently increased commission rates. Expedia now owns Wotif and Priceline owns Agoda and Hooroo.
TAA is making a case with ACCC (Commerce regulator) to ensure that the OTAs don’t follow the European and US trends where booking commissions have now reached 20% plus.
From recent discussions with our clients, we know how concerned operators are about increase in the amount of commissions they are now paying and looking for ways to maximise direct bookings from their own websites.
View the full article at http://www.tourismaccommodation.com.au/wp-content/uploads/2012/08/TAA-MR-Hooroo-OTAs-May-15.pdf
Or contact us to see how to maximise direct bookings from your own website.