In the good (or bad?) ole days (before Google), Search Engine Optimisation was all about submitting your website to numerous search engines and directories (like Yahoo, Alta Vista, Excite and many more), keyword use and link building.
Since the Google Panda and Penguin updates in 2011 and 2012 and in 2013 the Hummingbird update, it is about different things. And about different ways of working with some of the same things.
Link farms, keyword stuffing and mass automated submissions have always been bad – it is just that since Panda, Penguin, Hummingbird and probably future updates, Google is penalising sites more for those bad practices if you have engaged in any of them. These are typically referred to as Black Hat SEO methods, something that we have never used.
One thing that is still highly relevant for a successful website is that “Content is King”. Always has been and hopefully always will be! You need to have a great site content that gives the user the information that they are looking for in order to convert them to sales.
And whether you like doing it or not, Social Media engagement is important. Particularly Google + – you scratch their back, they may scratch yours!
Under the Hummingbird update it also looks as though Google is possibly rewarding sites that have mobile versions available to users.
Many of the other factors like use of keywords and links still have relevance though.
We do our best to keep up with the latest optimisation issues. Let us help you get the best from your site using whatever is considered the best SEO practice of today.
No Black Hat methods from us, just current ethical best SEO practices to help your site perform for you.
Optimising your site to ensure that it is “search engine friendly” and to maximise its profile in the search engines includes such things as:
- Researching keywords and search terms
- Writing customised page titles and Metatags
- Reviewing and optimising page content
- Resolving technical issues affecting search engine visibility
- Monitoring effectiveness of SEO work using Analytics, Webmaster Tools and other methods
We will work with you to ensure that any SEO work matches your business objectives.
Please contact us to help your site perform well in Search Engines