Web Marketing

What is Web Marketing?

Well, this has changed. Historically it referred to everything that you needed to do to help your website perform on the internet.  This included SEO, link building, directory listings, pay per click or pay to include, site content and useability and more.

Now, however, as Pay per Click has become more prominent, Web Marketing is more often the term that is being used to refer mostly to that only.

The problem is that no-one has yet really come up with a term to use to replace it as the overarching term for everything companies like ours do related to helping your website perform well for you.

“Website Performance Enhancement” or Improvement is the closest that seems to have evolved.

That’s really what it is, but it is a bit of a precocious sounding term!

So we could  call it Website Performance Enhancement (WPE) or even Website Effectiveness Enhancement (WEE) for now.

Or Internet marketing, Web site marketing or Search Engine marketing.  But none really describe it well.

But call it what you will  – it still encompasses everything and anything that we do to help your website and the Internet to work as well as possible for you.

It includes

  • Web Marketing
  • SEO
  • Useability
  • Content
  • Pay per click
  • Link strategies
  • Integration with your offline marketing strategies
  • Blogs
  • Google Products (Google Plus etc)
  • Social Media
  • Mobile
  • Etcetera..

We can help you with all or any of these things and more.

Tell us your issues related to your site and we will advise you how we can help.

Contact us now to find out how we can make your website really perform for you.