Articles: Pay Per Click etc

Top Google Position – Misleading Adwords Calls

Yes they are at it again (or still) The companies from UK and elsewhere including New Zealand who call you and tell you that they can guarantee you the top position in Google. They are very plausible and persistent and can be quite aggressive.

What they often don’t make clear, is that they are just selling you a Google AdWords campaign. You can already do that yourself (or we can for you). It is not “rocket science”. With AdWords, achieving top position is just a case of paying enough money per click. No problem with that as long as you get a decent return on your investment. We can get you a top position if you want to pay enough for Adwords too! But we prefer to use other “real” methods.

So don’t be talked into these expensive Adwords campaigns that probably won’t give you the required return or any sufficiently transparent information and reporting. The actual “cost per click” can be very high.

And certainly don’t get locked into contracts with them. There are too many stories about people who got locked into long contracts for very little return.

Google Adwords, Scams & Dodgy Stuff

Google Profits

Google’s push with Adwords advertising seems to be working. They have reported revenues of $14.11 billion that’s right BILLION for the second quarter (yes QUARTER) of 2013. Up 19% over last quarter and advertising revenue is up 23% on the same quarter of 2012.

Google has 8 million Adwords campaigns running.

In the report they say “the potential to improve people’s lives even more is immense”

Mmm..I would be interested to know if you think that even more ads closely targetted for you will improve your life immensely?

http://investor.google.com/earnings/2013/Q2_google_earnings.html

Google Adwords, Google General

Google Adwords

Google is being increasingly proactive about suggesting to people that they MUST do an Adwords campaign. Free set-up, $100 vouchers and aggressive advertising and emailing… Plus numerous cold calls from overseas Adwords companies.

Remember that Google makes their money from advertising. The more people they get using Adwords, the more money they make. And the higher the cost per click will be for everyone. Even more for them! That is how they survive.

We are not saying don’t do it but just be aware of what you are doing and the costs.

Things to watch for Continue reading →

Advice & Planning, Google Adwords, Our Services, Tips & Tricks

Bully Sales Tactics

Following on from our “not quite scams” article last month…(see http://www.netaction.co.nz/newsletter.php?id=301)

We recently heard of several interactions with companies trying to sell AdWords campaigns or some sort of SEO or Internet Marketing work.

We can only describe their sales tactics as “extremely hard sell”, “heavy handed pressure selling” and “Bullying”.

We think they are often very unethical and totally overstep the mark of what is reasonable. Often their call involves seriously bad mouthing anyone else you might be dealing with. Sadly, this is from both overseas companies and theoretically reputable NZ companies. The rep seems to just want the sales commission and not care about the results. Often they want you to lock in to a long contract.

The other sad thing is that we know some of you will have been subjected to these calls and will have given in to them, thus paying for something you probably don’t need (or could get cheaper).

Our advice:

If you get a cold call like this (and there are many) tell them you are not interested and hang up on them.

If it is from a company you are already dealing with (locally or overseas), talk to the Sales Rep’s manager and ask for a new rep or account manager to be assigned to you. Tell them why.

It is your money you are spending. Spend it with someone you can have a good long term trusting relationship with who doesn’t give you an apoplexy every time you need to deal with them.

Google Adwords, Scams & Dodgy Stuff, Web Marketing