We hope that your great service and product means that you only get positive online reviews.
But to minimise the risk of bad reviews, in the US there have been cases of hotels adding a “non disparagement” clause into their terms and conditions and/or check-in forms. This means the guest agrees (with or without reading the fine print) not to write a bad online review of the property. The hotel could then sue if they did!
Every month 280 million visitors check out Tripadvisor reviews. 89% of people say that online reviews are instrumental in their decision. The introduction of no-review policies and rules would certainly change the importance and credibility of online reviews in the decision process. It could well mean the demise of some online review sites as they would no longer represent the whole picture..
See the article “Could lawyers Destroy Tripadvisor?“