Articles: Search Engines & Directories

Google Analytics spam

Spam and ghost referrers appearing in Google Analytics has been a major issue for some time. Your stats will be biased to some degree if there are lots of spam referrers.

If you want to know more about this and how complex it is to resolve, have a look at the article at http://help.analyticsedge.com/spam-filter/definitive-guide-to-removing-google-analytics-spam/

The first part of the article tells you about the issue in reasonably readable terms Continue reading

Search Engine Usage

Some statistics from Stats Counter Global show the following search engine usage:

Google 93.6% Bing 4.65%

Poor old Bing! Microsoft won’t be happy with that!

But Net Market Share shows Google at 67% and Bing at 13%. A bit better but a long way behind Mr Google.

http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

However You Tube is not included in either of these but it is actually one of the most used “search sites”. Just not traditionally thought of as one. About 3 billion searches per month! So if you can, put some video content about your business on YouTube and link it to your site.

How far can you actually trust stats?

Google Analytics tracking of TripAdvisor referrals

Earlier this year, TripAdvisor changed their site to a secure one (using https:, not http:) This means that Google Analytics can no longer track referrals from TripAdvisor without some “tweaking”.

If you have noticed a drop in your TripAdvisor referrals in Anlaytics, this is probably why.

There is a work around for people with paid TripAdvisor business listings (eg accommodation sites) but not for other listings at this stage (like activities or free accommodation listings).

The work-around involves changing your website link to a custom Google tracking url.

Information on this change is at https://www.tripadvisor.com/TripAdvisorInsights/n2692/faq-recent-changes-tripadvisor-site-security

We can assist you to do this if need be.

Apple Loses Top Ranking

Apple has been the world’s wealthiest company. But apparently no longer.

Google’s parent company, Alphabet was reported by CNBC as the world most valuable company in 2015. Seems they were worth $US570 billion and Apple only a miserable $US539 billion. It is quite likely that this trend will continue as Apple relies so heavily on iPhone sales, whereas Alphabet is much more diversified.

http://www.techradar.com/news/internet/alphabet-google-world-s-most-valuable-company-not-apple-1314178

Spam in Google Analytics

We have written about this before, but here is an update

Many of you will be noticing a large number of spam / ghost sites in your Google Analytics, Referring sites data. For some sites these have accounted for a very significant amount of their traffic. That biases the “real traffic” figures and reduces the usefulness of Analytics reporting.

To view this, login to your Google Analytics account.

Go down to Acquisition / All Traffic / Referrals

Some of the spam sites you may see are those like top1-seo-service.com, googlesucks, how.to.travel.and.make.money.with.maps.ilikevitaly.com, free-share-buttons.com, www1.social-buttons.com, 5542.copyright, pornhub, and many more…

Do not click on the links to these sites!

Until now the methods used to try to exclude these spam sites have been moderately effective.

We continue to try to eliminate these from the stats data for our clients. But is becoming more challenging as the ghost sites regularly change their names and identity.

Google does not appear to have an answer to this issue. I am sure they must be working on it but there is certainly no “official word” from them about a solution. They have been noticeably quiet on this matter, I suspect because they don’t know what to do about it and it’s a major challenge for them.

We live in hope that they will achieve a solution before Analytics reporting becomes totally useless. This is essentially about sites hacking and modifying Google systems. So we expect to see a resurgence of people using other stats reporting packages which are unaffected by this issue.

It is mostly a bigger issue for a small site than a large one as it means a proportionally bigger bias. Having said that, I have seen spam referrals of 600 – 1000 sessions plus in a month on some sites. That is very significant even for a site with a large amount of traffic.

So the “take out” from this is, don’t blindly believe your Analytics stats without looking at them in some more depth and seeing what your “real traffic” is.

Our previous article on this is at http://www.netaction.co.nz/google-analytics-re-robots-ghost-referrers/

Yahoo killing passwords?

Are you sick of having all those passwords? A new Yahoo app aims to get rid of those by sending a notification to a user’s smartphone.

Not sure if that will work well or not but it is aimed at making things easier for Yahoo mail users and attracting more customers to this.

Yahoo mail had 190 million users in August 2015 while Google Gmail had 411 million and increasing.
More market dominance by Google!

See the full article here

What does Net Action do?

We are often asked to explain what we do that is different to others.

Net Action Ltd, which runs greatnewzealand.co.nz, primarily ensures that your site and business have the best Internet presence that they can. Increased sales to you is the end goal from this.

Search Engine Optimisation is at the core of our work but just looking back at the last week, here are some of the many things that we have dealt with for clients.
Continue reading