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Microsoft has acquired Nokia for $US7.2 billion. That gives Microsoft a huge boost into the mobile market and a profile they have always wanted. Nokia phones will use Microsoft phone operating systems (Windows 8 phone). This will also strengthen Microsoft’s ability to deliver their own Bing Ads.
http://www.sitepronews.com/2014/04/22/microsoft-nokia-acquisition-done-deal-friday/
There is huge revenue being made from ads on your search results and devices. These are geographically and demographically targeted to you based on what Google and others know about you and your friends.
As mentioned above Facebook is also releasing its own advertising network. And Microsoft’s acquisition of Nokia and use of Windows 8 on Nokia products should boost their ability to deliver their own Bing Ads.
So I predict that we are at the beginning of a Pay per Click battle between Microsoft, Google, Apple and Facebook, with each trying to make as much revenue as they can from these.
If you think there are a lot of ads now, I think you ain’t seen nothing yet. It is just the beginning as these companies try to maximise returns for shareholders!
It may just bring the cost per click of ads down though – Google Adwords have been getting way too expensive for many businesses to get a decent Return on Investment from them.
You may have noticed that Google has added a yellow “Ad” icon next to Google Ads at the top of search results (may not be in all regional versions of Google but is in google.co.nz)
Until now, many people have been unaware that the first few listings on a search results page were actually Google Adwords ads – ie paid advertising.
So we think it is great that Google is now identifying them clearly as such.
We don’t have a problem with them displaying ads but have always thought that users have a right to know whether they are clicking on ads or real search results. Now, at last it is clear. Good move Mr (or Mrs) Google!
Google has been fined for violating Anti Privacy rules in France.
The judgement against them said “The company does not sufficiently inform its users of the conditions in which their personal data are processed, nor of the purposes of this processing. They may therefore neither understand the purposes for which their data are collected, which are not specific as the law requires, nor the ambit of the data collected through the different services concerned. Consequently, they are not able to exercise their rights, in particular their right of access, objection or deletion.”
See http://searchenginewatch.com/article/2322099/French-Privacy-Watchdog-Fines-Google-150000
They are not alone Continue reading
No, it is not April Fools day though you might be excused for thinking that it is!
Microsoft has launched a new product range that is anti Google “Have you been Scroogled?” Tee shirts and coffee mugs etc.
Being Scroogled refers to the fact that Continue reading
One more thing that Google looks like it wants to gain control of is the way cookies (or other tracking methods) work on the net.
Cookies are small snippets that load onto your computer by sites when you browse. They can be used to see if you are a returning visitor or to market particular information to you. They track you on the net.
Continue reading
Google Plus continues to gain importance particularly as a lot of people drop off Facebook because of privacy concerns.
Start engaging with Google +. We add regular NZ articles on our page (that you can comment on to drive traffic to your site).
Follow us at https://plus.google.com/103576501952883452343/posts
It was 1965 when Maxwell Smart, Agent 86, introduced us to the concept of a mobile phone with his shoe phone on the Get Smart TV show.
But it was almost 20 years until the first mobile phone was used in 1983.
These days technology is moving way faster if you can think of it, someone is probably already trying to develop it.
I am not really a techno geek but am a little fascinated about where this is all going. Whether we like it or not, we are all along for the technology ride into the future.
One gadget due to hit the stores soon is the public release of Google Glass, Google’s wearable gadget to change your life!
Google’s push with Adwords advertising seems to be working. They have reported revenues of $14.11 billion that’s right BILLION for the second quarter (yes QUARTER) of 2013. Up 19% over last quarter and advertising revenue is up 23% on the same quarter of 2012.
Google has 8 million Adwords campaigns running.
In the report they say “the potential to improve people’s lives even more is immense”
Mmm..I would be interested to know if you think that even more ads closely targetted for you will improve your life immensely?
http://investor.google.com/earnings/2013/Q2_google_earnings.html
Welcome to our January 2013 Great New Zealand newsletter. Happy New Year!
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