Net Action Web Marketing Services, Search Engine optimisation, registration and ranking

Our Web Marketing Services

The main Internet marketing and web site promotion services that we offer to clients include:-

Web Site Appraisal
An independent evaluation of new or existing sites including:-

Web site design & technical issues affecting search engines
Site structure, ease of use, navigation
Site content and presentation
Marketing issues - does your site meet its objective

Web Site Optimisation for Search Engine Visibility
Optimising your site to ensure that it is "search engine friendly" and to maximise its profile in the engines, including:

Researching keywords and search terms
Writing customised page titles and Metatags
Reviewing and optimising page content
Resolving technical issues affecting search engines (see Site Design Issues)

Development of Minisites or Marketing Pages
These can also provide businesses with several different products and/or business focuses with another useful and effective method of increasing your site's overall visibility in search engines. We can advise on the best strategies for these.

Search Engine and Directory Registration Service
Manual registration of your site with the most important search engines and online directories, both international and local, as well as new site announcements (if applicable). We are up to date with which search services are the most used as well as those coming up the ranks. Includes follow up to verify whether your site has been indexed. This is less important for search engines now than it has been in the past, but directories are still important and require manual submission. We have a database of several thousand sites that we can consider for our clients.

Ongoing Web Marketing Contracts
Once the above work is completed, a regular web marketing programme is recommended to ensure that your site's presence in search engines and directories is maintained. The Internet environment is constantly changing and search engine visibility can change unpredictably.

We also get your site listed in further engines and directories (regional, industry specific etc) as well as building up your site's 'link popularity'. Links from other complementary sites are another important way that users may find your site.

As well as performing specific task to maintain your site's visibility, we can keep a "watching brief" on your site (& your competitors) and make suggestions regarding your site as required.

General Internet Marketing Consultancy
Our consultancy services include Internet marketing planning, website development advice, project management & liaison with Web developers, competitor analysis & monitoring and researching industry and marketing trends on the Net.

Please contact us for further details