Articles: Facebook

Monitoring your business on Social Media

Almost everything tells you that you need to be actively engaged in Social Media.

If you are, then you should be closely monitoring what is being said about your business all the social channels. Monitoring reviews and responding to these can be critical to the success or otherwise of your business. According to one US study, businesses that respond to a complaint on social media see a 20% increase in advocacy. But businesses that did not respond to a complaint, saw a 43% decrease in advocacy.

http://www.convinceandconvert.com/customer-experience/how-to-hug-your-haters/

Monitoring social media can be a very time consuming process but there are some tools that can help you to do this more efficiently.

We found this article that may help you.

http://tourismeschool.com/social-listening-tools-tourism/

What does Net Action do?

We are often asked to explain what we do that is different to others.

Net Action Ltd, which runs greatnewzealand.co.nz, primarily ensures that your site and business have the best Internet presence that they can. Increased sales to you is the end goal from this.

Search Engine Optimisation is at the core of our work but just looking back at the last week, here are some of the many things that we have dealt with for clients.
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Serving Legal Documents via Facebook

Police, government agencies and prospective employers have been using Facebook and other social media sites to find information about people for some time. But it is actually also legal for documents to be served on people via social media such as Facebook (actually it has been for quite awhile).

In many cases it is easy for people to hide their physical address. But if they are actively using social media for regular posts, you can find them relatively easily if you need to!

For more information see https://www.lawsociety.org.nz/lawtalk/lawtalk-archives/issue-835/serving-documents-by-facebook and
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10561970

For legal advice on this and any conditions, check with your legal advisor.

Facebook

Facebook went down this week sending many of their billion plus users into a tailspin. Some apparently even read books!

Facebook is also doing more with interpreting users’ psychological traits – trying to get even cleverer at measuring your personality based on your likes etc. They claim that they know users better than their friends do from 70 likes. More than 150 likes and they claim to know a user better than parents or siblings do. But it takes 300 likes before they know you better than your spouse. Users average around 227 likes so the spouse still wins!

You can do a free online test that will help them match their results and refine their methods for measuring everything about you (if you really want that or think it is a good idea).

http://www.nzherald.co.nz/internet/news/article.cfm?c_id=137&objectid=11392500

Teenager Text Acronyms

A CNN report noted in the NZ Herald lists 28 texting acronyms (abbreviations) used by teenagers.

Most relate to sex and drugs so we haven’t published it here – if you want to see it go to

http://www.nzherald.co.nz/internet/news/article.cfm?c_id=137&objectid=11375622

But be warned, it could shock you if you have teenagers.

A much more complete list of all acronyms (including these) is at

http://www.netlingo.com/acronyms.php
or
http://www.webopedia.com/quick_ref/textmessageabbreviations.asp

Something else useful for the Xmas lunch conversation!

Facebook Privacy Changes

Facebook is updating it’s privacy policy yet again. This time in terms of how it targets you, the user, with paid advertising. They are trying to explain things in more simple terms so hopefully more people will understand it. Well, maybe they will, if they read it!

In the July-September quarter, Facebook reported nearly $3 billion in advertising revenue, a 64 percent increase from a year earlier!

For more info see
http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=11358595\

Buying Facebook Likes

We received an email from a company called Domain Services offering to sell us

500 Facebook Likes= $30USD
1000 Facebook Likes= $50USD
2000 Facebook Likes= $90USD
5000 Facebook Likes= $200USD

They also offered us Twitter followers stating that “Followers will help you to make your page look more popular on social networking sites.”

Yes, followers will help, but buying likes, followers or reviews is against the terms and conditions of most social media sites and they actively police it. This practice could see you penalised by Facebook, Twitter, TripAdvisor, Google and others.

Don’t be tempted by this!

Also don’t be tempted by sites or emails offering to submit you to many thousand search engines. Bad practice that can negatively impact your site traffic!

See our other articles on this at http://www.netaction.co.nz/may-2013-newsletter/

Get Forgotten by Google

Google, Facebook and other online organisations hold a great deal of information about you.

In Europe, courts have ruled that people have the right to have their information forgotten by Google, Microsoft and other online organisations.

Mostly so far it is people getting negative information forgotten (removed), but maybe it means in the future you will have the right to have everything about you forgotten by providers. Continue reading