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Apparently, Facebook is planning on launching their own Mobile Advertising network in order to take revenue from Google and Apple. It is expected that they will make use of the information in their database to deliver you more targeted ads based on what they know about you.
http://www.sitepronews.com/2014/04/21/facebook-launch-mobile-ad-network-report/
There is huge revenue being made from ads on your search results and devices. These are geographically and demographically targeted to you based on what Google and others know about you and your friends.
As mentioned above Facebook is also releasing its own advertising network. And Microsoft’s acquisition of Nokia and use of Windows 8 on Nokia products should boost their ability to deliver their own Bing Ads.
So I predict that we are at the beginning of a Pay per Click battle between Microsoft, Google, Apple and Facebook, with each trying to make as much revenue as they can from these.
If you think there are a lot of ads now, I think you ain’t seen nothing yet. It is just the beginning as these companies try to maximise returns for shareholders!
It may just bring the cost per click of ads down though – Google Adwords have been getting way too expensive for many businesses to get a decent Return on Investment from them.
We provided a warning last month about buying fake reviews on TripAdvisor. Since then numerous organisations like Tourism NZ and Tourism Coromandel have repeated the warning.
So just a reminder – don’t be tempted, Trip Advisor will not tolerate fake reviews and your site will suffer if they find any.
Similarly you should not buy follows or likes on any other Social Media sites. It is not legitimate and it is being watched for.
Google has been fined for violating Anti Privacy rules in France.
The judgement against them said “The company does not sufficiently inform its users of the conditions in which their personal data are processed, nor of the purposes of this processing. They may therefore neither understand the purposes for which their data are collected, which are not specific as the law requires, nor the ambit of the data collected through the different services concerned. Consequently, they are not able to exercise their rights, in particular their right of access, objection or deletion.”
See http://searchenginewatch.com/article/2322099/French-Privacy-Watchdog-Fines-Google-150000
They are not alone Continue reading