Articles: Google Plus

Monitoring your business on Social Media

Almost everything tells you that you need to be actively engaged in Social Media.

If you are, then you should be closely monitoring what is being said about your business all the social channels. Monitoring reviews and responding to these can be critical to the success or otherwise of your business. According to one US study, businesses that respond to a complaint on social media see a 20% increase in advocacy. But businesses that did not respond to a complaint, saw a 43% decrease in advocacy.

http://www.convinceandconvert.com/customer-experience/how-to-hug-your-haters/

Monitoring social media can be a very time consuming process but there are some tools that can help you to do this more efficiently.

We found this article that may help you.

http://tourismeschool.com/social-listening-tools-tourism/

What does Net Action do?

We are often asked to explain what we do that is different to others.

Net Action Ltd, which runs greatnewzealand.co.nz, primarily ensures that your site and business have the best Internet presence that they can. Increased sales to you is the end goal from this.

Search Engine Optimisation is at the core of our work but just looking back at the last week, here are some of the many things that we have dealt with for clients.
Continue reading

Google + changes

Google have been under continuing pressure from large sites about how “Google pushes it’s own barrow in its search results”.
eg much of the space on the 1st page is taken up with Google Adwords and / or Google Local Search results, Google Images etc.

So Google has recently succumbed to some of this pressure and changed a few things in the Search Results pages (Serps). We don’t know if these are permanent or just an experiment (they won’t tell anyone of course).

Changes they have made are mostly in Local Search results, which have been a good way to get on page 1 for free. They were showing up to 7 results here, but have now reduced this to 3. This is also to make results more mobile friendly – 3 fits better than 7.

And your business’s Google + page is not linked directly from these anymore.

That makes it even more important to try to ensure that you are in these Local results and that your Google + page is effective (it affects this). And Google reviews can affect this – more good reviews on your Google + page affects if you are in the top 3 local results displayed. So keep on focusing on encouraging customer reviews for your business on your Google+ page.

Google has also split out the photo component of your Google+ Page into a standalone product called Google Photos.

For more information see https://moz.com/blog/google-local-snack-pack-shakeup or a more recent article
http://www.searchenginejournal.com/google-links-and-reviews-dropped-from-google-search-results/141262/

And talk to us if you need to know more on this.

We will help spread the word about your product – write us an article

We have Google Plus page and a Blog for Great New Zealand. We will put an article on these for you.

We know there are some great innovative tourism products out there as well as some more traditional ones with interesting “back stories”. Or people in the industry with interesting passions and “back stories”

If you write us a short article of up to 300-400 words about an interesting aspect of your product or background, we will put it on our Great NZ Blog and Google Plus page. Links from the article to your site are considered worthwhile citations in the eyes of Google and can help with your site rankings.

The content of your article that we will publish is likely to be about an innovative product, local history of your area, or something interesting about your background etc. Articles should focus on providing information, tips, items of interest, tell a story and provide additional value – they should not just be a listing for your business.

For example, you might be a B&B or restaurant with an olive oil plant and tastings. Tell us about your olive oil in that case.

Or a dive company writing about the marine life where you take your dive tours.

Maybe you have a heritage building with an interesting restoration story or history. Or some interesting cuisine speciality or location.

Human interest stories welcome – if you have a real skill or passion about something related to your business or tourism, let us know about it.

What is your point of difference?

Anything considered – let us know what you would like to write about and we will let you know if we like the idea and would like the article. When we publish your article it is free publicity for you.

The article will go on our Tourism Blog at http://www.greatnewzealand.co.nz/blog/

Your article will also be posted on our Google Plus page at
https://plus.google.com/+GreatnewzealandCoNz.

Please note – if you follow us on Google+ and let us know if you have a Google Plus page, then we will mention you too.

Buying Facebook Likes

We received an email from a company called Domain Services offering to sell us

500 Facebook Likes= $30USD
1000 Facebook Likes= $50USD
2000 Facebook Likes= $90USD
5000 Facebook Likes= $200USD

They also offered us Twitter followers stating that “Followers will help you to make your page look more popular on social networking sites.”

Yes, followers will help, but buying likes, followers or reviews is against the terms and conditions of most social media sites and they actively police it. This practice could see you penalised by Facebook, Twitter, TripAdvisor, Google and others.

Don’t be tempted by this!

Also don’t be tempted by sites or emails offering to submit you to many thousand search engines. Bad practice that can negatively impact your site traffic!

See our other articles on this at http://www.netaction.co.nz/may-2013-newsletter/

Buying Fake Reviews / Likes / Follows

We provided a warning last month about buying fake reviews on TripAdvisor. Since then numerous organisations like Tourism NZ and Tourism Coromandel have repeated the warning.

So just a reminder – don’t be tempted, Trip Advisor will not tolerate fake reviews and your site will suffer if they find any.

Similarly you should not buy follows or likes on any other Social Media sites. It is not legitimate and it is being watched for.

Web Site Help & SEO

Web Marketing & SEO (Search Engine Optimisation) Services

We offer a range of services and advice via our sister company Net Action Ltd. Still us but just the other specialist part of our business under a different name.

There are a range of things that we help our clients with related to their websites and online marketing. We can especially make a difference for Continue reading

Blog & Google Plus Articles

We have been doing regular posts on our Google+ and Blog pages about regions and tourist spots in New Zealand

Recent articles include

Charm of the Wild West Coast
Unleash yourself in Nelson
A Dream Holiday in New Zealand
Waiheke Island is a Treat for All Your Senses
Experience the Diversity of the Waikato Region
Enjoy the Charming Vibe of Hawke’s Bay

and lots more..

Follow, share or +1 the articles on Google Plus at https://plus.google.com/+GreatnewzealandCoNz/posts

or view them directly on the Blog at http://www.greatnewzealand.co.nz/blog/

And let us know if you would like to link to any of these from your site.

Google +

Google+ is Google’s own social network (& competitor to Facebook). But also much more importantly, Google Plus is what Google is using more and more to connect all of its products like YouTube, Google Maps, Images etc and as such it has more influence on Google’s overall rankings of your business in its search results.

So Google really wants you to use it. Like it or not, it is a case of “If you scratch their back, they may scratch yours”.

We can help you set up and manage your Google Plus business page and provide you with training and notes on how to use this.

View our G+ page at https://plus.google.com/+GreatnewzealandCoNz/posts