Almost everything tells you that you need to be actively engaged in Social Media.
If you are, then you should be closely monitoring what is being said about your business all the social channels. Monitoring reviews and responding to these can be critical to the success or otherwise of your business. According to one US study, businesses that respond to a complaint on social media see a 20% increase in advocacy. But businesses that did not respond to a complaint, saw a 43% decrease in advocacy.
Monitoring social media can be a very time consuming process but there are some tools that can help you to do this more efficiently.
We found this article that may help you.