Articles: Google New Developments

Update on Google Glass

We were in the USA and it occurred to me that I hadn’t seen anyone wearing and using Google Glasses (remember how Google told us how great they were about 3-4 years ago). So I looked them up to see if they were still being used or sold

It seems they haven’t really gone “mainstream” and been adopted by everyone in the street for daily use.

But they are actually being used for some pretty useful things. Continue reading

Google becoming an OTA

Google are about to take on OTA’s with their own commission based ad programme (instead of just pay per click like Adwords.)

While this has been predicted for some time, it will most likely change the OTA market significantly. Google have trialed this option and apparently found that it generates more revenue for them than Adwords.

To date the other OTA’s have relied on dominating Google results. Google taking them on directly is likely to cause a pretty big shake-up for organisations like booking.com and Expedia.

Read the article at http://www.traveltrends.biz/ttn555-google-takes-on-otas-with-new-commission-model/

 

How to unsend an email

Have you ever sent an email and then immediately regretted it or realised you made a mistake in the content? I know of someone who ended up in a nasty defamation case because of that – they replied to the wrong person with an imprudent email.

Well Gmail is making Undo Send a standard feature. What it actually does is delay the message send for up to 30 seconds to give you a chance to change your mind. You determine the time in your general settings. Kind of a cooling off period.

Following a general rule of email etiquette will help you as well and mean that you won’t need this feature. Never write anything in an email that would embarrass you if it ended up in the wrong person’s mailbox. Emails frequently get forwarded to a number of other people so can easily go somewhere you were not expecting them to end up. Always assume that that could happen and write emails accordingly.

See the article at http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11471228

Google Authorship Ends

Apparently Google have ended their experiment of “Authorship” – another change in the constantly changing landscape of what helps your website perform for you.

“Today John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup.”

From the full article at

http://searchengineland.com/goodbye-google-authorship-201975

Google Wants Fully Secure Sites

Google now wants all sites to be “secure” and is starting to give secure sites better ranking than non secure sites. They would like all sites to be converted to “secure”

Secure sites use https:/ instead of http:/. Like your bank sites.

Perhaps a good idea to reduce site hacking (of which we have seen 4 cases lately) etc.

The down side is that it will require site changes and purchasing a security certificate for your site. Security certificates cost from around $5 per month to over $500 per year, depending on your hosting company. Just to make Mr Google happy.

According to this article Google are already using it as a minor part of their ranking algorithm and may increase the importance of it. How far they take this remains to be seen, it is still early days for this idea.

See http://googleonlinesecurity.blogspot.co.nz/2014/08/https-as-ranking-signal_6.html

Google Cracks Captcha Codes

You have seen the distorted “captcha codes” that you enter to prove you are a human when making an enquiry or similar on a website. Google themselves use them on their site.

But when they photograph your house for their Street View on Google maps, they need to read street numbers etc. So they have developed the technology to decode distorted images of house numbers and words – similar to captcha codes. So they have now developed the technology that would allow spammers to get around the Captcha codes designed to prevent spam!

Ironic if it reduces security on Google’s sites as well!

Google Contact Lense for Diabetes

On a more positive note…

Where does Google have its’ fingers? All over the place including in medicine!

Google’s clandestine Google X development lab has come up with a contact lens that monitors glucose levels in the tears of Diabetes sufferers and wirelessly sends this information elsewhere. This saves sufferers from having to prick their fingers many times a day to test levels and could eventually drive automatic internal insulin pumps.

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11188130